Brand and performance: How the two can work together
28 Sep 2023
Future of Digital Marketing Theatre
Brand marketing is focused on building awareness and creating an emotional connection with the customer. Performance marketing, on the other hand, is focused on generating leads and sales. In this session, Spark Foundry and Asda will explore:
- The pitfalls of doing brand or performance in isolation
- Finding measurement solutions which support brand and performance activity
- The opportunities for media innovation and creative unlocked though a fresh perspective on the matter
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