0 to 1 Million (downloads): Revolutionizing the digital customer experience at PUMA

What does it take to gain 1 million active mobile app users monthly? How do you reach the ability to deploy any applications or API changes worldwide in 5 minutes or less? Well, Formidable Director of Engineering, Michael Merrill and Engineering Manager, Rob Walker, have a story to tell about how the team revolutionized the digital customer experience for PUMA customers, globally.
Presentation Takeaways
- Learn how the Formidable team built a scalable, unified e-commerce platform using best-in-class technologies.
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Discover what it takes to transition from region specific platforms to a cohesive, global e-commerce system
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Gain insights into an elevated ecommerce experience for the digital customer from website to mobile app.