The Brain's Secret to Success: How to Use Neuroscience to Create Content That Converts
27 Sep 2023
Campaign Management & Execution Theatre

In his talk, Harry will share some proven cognitive biases and how they can be leveraged to drive more traffic to your site. This is enabled via taking a test and learn approach with onsite content, leaving brands with an understanding of what both humans and AI favours. The insights of which can look to improve performance across a host of success metrics.