Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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The Brain's Secret to Success: How to Use Neuroscience to Create Content That Converts

27 Sep 2023
Campaign Management & Execution Theatre
The Brain's Secret to Success: How to Use Neuroscience to Create Content That Converts

In his talk, Harry will share some proven cognitive biases and how they can be leveraged to drive more traffic to your site. This is enabled via taking a test and learn approach with onsite content, leaving brands with an understanding of what both humans and AI favours. The insights of which can look to improve performance across a host of success metrics.

Speakers
Harry Sumner, Head of SEO and Content - Roast
View all Conference Programme 2023

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