Eternal Sunshine of the Shopper's Mind: A Mats&Axel Show
28 Sep 2023
Post-Purchase Customer Experience Theatre: Delivery & Fulfilment
In a brand-new instalment of their highly popular “Mats&Axel Show”, E-commerce evangelists Mats Fischerström and Axel Lindgren, together with their guest Dr John Karsberg, look at the psychological factors that make consumers to want to buy from you. Why do you want your customers to use the stairs instead of the elevator? Could your brand be too popular for your own good? And why would retailers benefit from having popcorn banned in movie theatres? This is the one event at E-Commerce Expo you cannot afford to miss! By attending this Mats&Axel Show you will learn:
- How you can increase your sales by understanding human psychological drivers
- The importance of constantly experimenting and evaluating
- Why "Quadrophenia" by The Who contains some valuable insights for merchants
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