Two years ago, EthosEnergy decided to go on a journey of refreshing their brand messaging with a digital overhaul. A customer’s journey is no longer a linear, but circular, with multiple touchpoints. So, by using quantitative and qualitative data they were able to engage with, and add value for, their customers. The project has successfully been implemented globally with the next step looking at the local level. Jennifer Shanks, Former Head of Marketing and Communications, East Hemisphere at EthosEnergy will look at:

 

•     User testing – mapping customer journeys

•     Personalisation and localisation strategies

•     Attracting and retaining new customers