Purposeful branding is a journey not a goal. Perfectionism seems like a good thing at first but can soon take over and become a goal in itself. Find out how to spot the difference: perfectionist vs. progressive thinking and overcome the challenges it brings. In this session we’ll explore

•     Some of the barriers organisations can find when defining and executing against their core purpose

•     How to find confidence in the progress you’ve made and use that as a marketing strength

•     How connections with consumers can be made stronger by showing a bit of vulnerability and realism