Panel debate: D2C all at sea on lifetime value


Panel debate: D2C all at sea on lifetime value

27 Sep 2023
Future of Digital Marketing Theatre

D2C looked an attractive option a few years ago. The D2C model suited both specialist products and FMCG staples. Internationally recognised brands and boutique offerings got in on the act and customers were delighted with deliveries of curated craft beers, cut flowers and cosmetics. But how do you build lifetime loyalty in an economic downturn?. What is a D2C to do? This session will look at how D2Cs are sailing choppy waters and managing their marketing and using technology to keep customers engaged and feeling part of a community.

• How can you bring added value that will differentiate your D2C brand and keep the customer loyal? And at scale?

• Are clubs and memberships the way to go?

• Do customers still value personalisation over price?

Branwell Johnson, Director of Content - Propeller Group
Natasha Dabell, CRM Manager - Percival
Nora Zukauskaite, Global Marketing Director - Ciaté London, Lottie London and Skin Proud
Claire Ferreira, Founder and Chief Marketing Officer - Mums in Marketing
Tom McGirr, Executive Strategy Director - The Wild, Jungle Creations
View all Conference Programme 2023
  • "Technology for Marketing is superior because of the quality and vetted range of visitors. We're definitely coming next year, we have already signed..."
    Event Manager, Dot Digital
  • "We come to Technology for Marketing to grow our presence into the UK from Europe. We have had very good conversations - hope to join next year"
    Content Marketer, Deployteq
  • "We came to Technology for Marketing to expose our brand in front of UK retailers, and introduce new AI focused products and services. We are most likely to attend again based on the result."
    VP Marketing, Insider
  • "A good mix of job titles with senior marketing teams - will definitely join next year."
    Product Marketing Manager, Upland
  • "We have been sponsors for three years. It is one of our best forming tradeshows and a no brainer. I really love the way its runs. Sarah Tully is a joy to work with. It is the right type of people that we are trying to meet. Absolutely will join next year."
    Events Manager, Klaviyo


We couldn't run the event without the support of our fantastic sponsors


and our amazing media partners




Sign up for the Technology for Marketing newsletter to keep up to date with industry news featuring interviews and content by our industry-leading speakers.

Subscribe here