Retail Media has quickly become one of the hottest trends in eCommerce and advertising technology. As a tough economic environment and other systemic factors continue to challenge retailers, media networks have stepped up to the plate to offer exciting alternative revenue streams and a new way for brands to reach consumers right where they shop. The panel will look at: The challenges and pitfalls of implementing a retail media strategy and how to overcome them, How to implement retail media within the omnichannel marketing mix, Why retail media impacts the overall customer experience, The effect on marketplace selling