Must have MarTech: How your website can replicate the intimate in-store customer experience
Today, personalised recommendations, popups and chatbots are widely used on retail websites by both big brands and SMEs to gain valuable customer insights and deliver personalised customer experiences. While the omnichannel business model has been fully realised, the website is still an integral part of it and successful online retailers have developed quickly in recent years to adjust. A luxury in-store experience is being simulated on the website, by:
• Making it personal - learning about your customers based on their behaviour
• Aiding product discovery - effectively encouraging customers to discover products beyond the ones they plan to buy
• Raising the bar of the online customer experience - build brand affinity with shoppers in new ways
){kind=logo}
){kind=logo}
.svg){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
.png/fit-in/500x500/filters:no_upscale())
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
.png/fit-in/500x500/filters:no_upscale())
){kind=logo}