International expansion through marketplace sales
28 Sep 2023
Cross-Border Commerce Theatre
As ecommerce continues with strong global growth, consumers are getting more and more used to buying products from outside of their own countries. According to Forrester, cross-border shopping will make up 17% of ecommerce in 2023, achieving global sales of USD 735 billion – and according to an even more recent study by Statista, it can be as high as 20% of total ecommerce by 2022. The panel will discuss how to make this happen in practice so that you can leverage marketplaces as a viable options to get to new non-domestic consumers fast and efficiently.