Insights from a founder: Scaling modern fashion eCommerce from 0 to 5 billion in 9 years
28 Sep 2023
Future of Digital Commerce Theatre
Tarek Müller, co-founder of ABOUT YOU, onea of Europe’s fastest growing fashion and lifestyle retailers, tells the story of how it reached 5bn euro revenue through influencer marketing and international expansion – and how the technology and expertise developed along the way now powers over 140 shops with SCAYLE Commerce Engine.
- How influencer marketing tactics were used to broaden the global reach of the brand
- How international markets were set up
- How ABOUT YOU’s marketplace strategy played out
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