Influencer insights: From B2C, to BSB and employee advocacy
Influencer marketing is an essential part of the marketing mix. In this session we discuss why influencer marketing should be a key component in your marketing strategy and how to find the right influencers that match your target audience.
• If you’re ready to make the leap, make sure you have a plan in place
• Consider budgets and compensation
• Implement clear expectations and long-term goals