How to win with the connected customer experience
Brands that succeed in 2023 are likely to be those that connect brand and customer experiences seamlessly, digitally and physically in everyday life: at home, in play, in retail and more.
Faced with “uncomfortable” new and emerging tech, platforms and practices, from AI to TikTok to Social Commerce, brands often struggle with connecting customer experience – and how to define success.
Debbie Ellison, Global Chief Digital Officer, VMLY&R Commerce and Emma Watkinson, CEO and Co-Founder, SilkFred explore opportunities for brands.
From how to measure investment, to tools, to retail expertise it takes to become resilient and achieve greater differentiation.