AI beyond the surface-level: How AI reasons about data


AI beyond the surface-level: How AI reasons about data

28 Sep 2023
Campaign Management & Execution Theatre
Over the last few years, AI has been a hot topic in marketing. We talk about ‘the algorithms’ and use AI-based tools for all ranges of tasks: sentiment analysis, ad targeting, and creative generation. But how do these AI tools / algorithms actually work? In this talk, we dive into an accessible and intuitive explanation on how these next-generation systems think and reason about data. The knowledge will help marketers and advertisers become significantly more effective at using the AI tools already in their toolkit.
• The different kinds of AI systems that power marketing
• Why learning about how AI systems work, creates an advantage
• A deeper and intuitive guide on how these AI tools work (Meta’s targeting algorithm, Google SEO, ChatGPT etc.)
View all Conference Programme 2023
  • "Technology for Marketing is superior because of the quality and vetted range of visitors. We're definitely coming next year, we have already signed..."
    Event Manager, Dot Digital
  • "We come to Technology for Marketing to grow our presence into the UK from Europe. We have had very good conversations - hope to join next year"
    Content Marketer, Deployteq
  • "We came to Technology for Marketing to expose our brand in front of UK retailers, and introduce new AI focused products and services. We are most likely to attend again based on the result."
    VP Marketing, Insider
  • "A good mix of job titles with senior marketing teams - will definitely join next year."
    Product Marketing Manager, Upland
  • "We have been sponsors for three years. It is one of our best forming tradeshows and a no brainer. I really love the way its runs. Sarah Tully is a joy to work with. It is the right type of people that we are trying to meet. Absolutely will join next year."
    Events Manager, Klaviyo


We couldn't run the event without the support of our fantastic sponsors


and our amazing media partners




Sign up for the Technology for Marketing newsletter to keep up to date with industry news featuring interviews and content by our industry-leading speakers.

Subscribe here