Leveraging voices of authority on China’s booming social commerce


Leveraging voices of authority on China’s booming social commerce

28 Sep 2023
Cross-Border Commerce Theatre

The Livestreaming eCommerce market in China is forecast to reach 700bn RMB (£80bn) in 2023, roughly equivalent to the entire eCommerce market of South Korea. Chinese consumers show an increasing appetite to shop through this innovative channel, placing their trust in livestreaming anchors and online celebrities to bring them the best products at the best prices. Join this session to hear from Sam Deacon from Samarkand Global, an expert on Chinese eCommerce strategy and execution, who will share learnings and successes from this exciting channel opportunity.

Jack Porteous, Client Services Director - Samarkand Global
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