Customer insights: Reimagine the B2B buyer journey


Customer insights: Reimagine the B2B buyer journey

27 Sep 2023
Customer-Centric Content & Advertising Theatre
By putting the buyer journey at the heart of your marketing, you can make better decisions about how you invest in brand, marketing and technology, and transform your relationship with sales. This new way of thinking accommodates the many nuances in buyer behaviour so you can:
• Increase the number of leads
• Improve conversion rates, and
• Drive loyalty with your customers
Antonia Wade, Global Chief Marketing Officer - PwC
View all Conference Programme 2023
  • "Technology for Marketing is superior because of the quality and vetted range of visitors. We're definitely coming next year, we have already signed..."
    Event Manager, Dot Digital
  • "We come to Technology for Marketing to grow our presence into the UK from Europe. We have had very good conversations - hope to join next year"
    Content Marketer, Deployteq
  • "We came to Technology for Marketing to expose our brand in front of UK retailers, and introduce new AI focused products and services. We are most likely to attend again based on the result."
    VP Marketing, Insider
  • "A good mix of job titles with senior marketing teams - will definitely join next year."
    Product Marketing Manager, Upland
  • "We have been sponsors for three years. It is one of our best forming tradeshows and a no brainer. I really love the way its runs. Sarah Tully is a joy to work with. It is the right type of people that we are trying to meet. Absolutely will join next year."
    Events Manager, Klaviyo


We couldn't run the event without the support of our fantastic sponsors


and our amazing media partners




Sign up for the Technology for Marketing newsletter to keep up to date with industry news featuring interviews and content by our industry-leading speakers.

Subscribe here