Creative commerce: how to fuel growth in the omnichannel world


Creative commerce: how to fuel growth in the omnichannel world

27 Sep 2023
Future of Digital Commerce Theatre

To capture today’s distracted shoppers, you have to offer far more than a functional solution. 

The good news is that commerce and creativity are colliding to create new opportunities for brands to build salience, boost engagement and drive sales in a multi-channel world.

To paraphrase Manolo Arroyo, Coca-Cola Company’s global CMO: understanding the end-to-end dynamics that convert shoppers into buyers is critical to ensuring we move transactions into a value-generating purpose. 

We believe commerce will only get more personal, more experiential, more social, more immersive, and with AI, more intuitive.

Michelle Whelan, Co-CEO, VMLY&R UK and UK CEO VMLY&R Commerce and her guest discuss how brands can successfully navigate the latest trends in technology, human behaviour and creativity to accelerate growth in the connected customer journey.

Michelle Whelan, Joint UK CEO, VMLY&R - UK CEO, VMLY&R Commerce
Tony Miller, Marketing Leader and CMO (Former Weight Watchers, The Walt Disney Company)
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