Fireside chat: Is embedded banking the next wave to create deeper and more meaningful customer loyalty?
Marketing dollar impact is increasing being diluted. The next wave of loyalty is through the financial services provided from a brand creating reciprocal loyalty. In the ever-evolving landscape of eCommerce, customer loyalty is dwindling across both B2C and B2B sectors. The abundance of information and choices, fuelled by automated social media and ubiquitous e-mail marketing, has eroded traditional loyalty. Personalisation efforts have fallen short. The solution? Embedded banking, the future frontier of building customer loyalty through financial services tightly integrated into the brand. Join us to:
• Explore how embedded banking can revolutionise the eCommerce loyalty landscape
• Understanding customer behaviours to fuell the success of loyalty programmes
• Ensure you can build a deeper connected with their customers