A Richer Customer Experience: The New Frontier of Mobile Messaging


A Richer Customer Experience: The New Frontier of Mobile Messaging

27 Sep 2023
Campaign Management & Execution Theatre
A Richer Customer Experience: The New Frontier of Mobile Messaging

Rich messaging channels are growing by 17% year-over-year, with consumers increasingly wanting to ‘chat’, not just ‘talk’ to brands. Automated, personalized messages aren’t going to be enough anymore - rich messaging is the next evolution of SMS, enhancing how brands connect and engage with their customers.

- Conversational experiences are what customers expect- powered by channels including RCS, WhatsApp, Messenger and more
- 7 in 10 adults are more likely to purchase from a business they can message
- Rich messaging drives deeper customer engagement, loyalty, and greater ROI

Rew Golding, Senior Director of Product and Product Marketing - Upland Software
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