Things will only get meta - or will they? Is the metaverse a useful channel or a genuine game changer?
Headlines at the start of the year all seemed to be about the metaverse and Facebook even changed its name to Meta. A more pragmatic approach has recently taken hold as brands try to find real use cases and cut through the hype. What does the metaverse offer brands and ecommerce and which categories are making any headway with the concept? Apparently 64% of consumers say they are excited about shopping in the metaverse. Really? This panel will discuss: Will we all buy virtual trainers and beanies this decade? Is the metaverse just a marketing tool? Can loyalty be generated via the metaverse?