Things will only get meta - or will they? Is the metaverse a useful channel or a genuine game changer?

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Things will only get meta - or will they? Is the metaverse a useful channel or a genuine game changer?

29 Sep 2022
The Future of Digital Marketing

Headlines at the start of the year all seemed to be about the metaverse and Facebook even changed its name to Meta. A more pragmatic approach has recently taken hold as brands try to find real use cases and cut through the hype. What does the metaverse offer brands and ecommerce and which categories are making any headway with the concept? Apparently 64% of consumers say they are excited about shopping in the metaverse. Really? This panel will discuss: Will we all buy virtual trainers and beanies this decade? Is the metaverse just a marketing tool? Can loyalty be generated via the metaverse?

Chairperson
Branwell Johnson, Director of Content - Propeller Group
Speakers
Graham Wilson, Head of Business Development - Sofology
Oliver Shayer, Omni-Media Director - Boots
View all Conference Programme 2022
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    Blue Venn / Upland Software
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    Cognism
  • "I think the biggest advantage that this show has on the others, there always seemed to be a constant flow of people."
    Campaign Monitor
  • "This is our biggest event. We've been really busy today."
    Pure360
  • "There are a lot of decision makers, a lot of end users which is great, we are definitely meeting the right people."
    Oracle Bronto

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