Are we outsourcing our curiosity to an algorithm?


Are we outsourcing our curiosity to an algorithm?

28 Sep 2022
The Future of Digital Marketing

Curiosity feeds creativity; providing the stimuli, context and imaginative roots we need build new neural pathways for our creative engagement in a new project, concept or innovation. However, in a world where we turn first to our screens for inspiration, we come upon a paradox: access to more information than ever but conversely, algorithms that feed us 'more of the same’; offering perhaps less diverse inspiration to spark our curiosity and ultimately limiting the creativity that forms the basis of corporate innovation. In this session we explore: Why curiosity is critical to business success; The risks of outsourcing curiosity to an algorithm; The Curiosity + Creativity = Innovation equation; Being more intentional about curiosity ‘in the moment’, and what we can do to reengage our natural sense of curiosity.

Paul Spiers, Founder & CEO - The New P&L Brand Purpose Institute
View all Conference Programme 2022
  • "This is the most important Show of the year for us in the UK. Everyone that we need to speak to attends."
    Blue Venn / Upland Software
  • "There's been a lot of high-level marketing directors here, which has been very beneficial for us."
  • "I think the biggest advantage that this show has on the others, there always seemed to be a constant flow of people."
    Campaign Monitor
  • "This is our biggest event. We've been really busy today."
  • "There are a lot of decision makers, a lot of end users which is great, we are definitely meeting the right people."
    Oracle Bronto


We couldn't run the event without the support of our fantastic sponsors


and our amazing media partners



Until the show opens:

Register Now