Social media boost: Beanz on Weetabix – when bravery met strategy


Social media boost: Beanz on Weetabix – when bravery met strategy

29 Sep 2022
The Power of Data and Personalisation

The 9 February 2021 was the day Weetabix put some Heinz Baked Beanz on top and broke the internet with 1.3 billion views of a single tweet. In this session Gareth Turner, Founder of Big Black Door, and Former Head of Marketing at Weetabix spills the beans on the four questions he regularly gets asked about that day:

• How did you come up with the idea?

• Were you scared?

• How did you make it happen?

• What were the results?

Gareth Turner, Former Head of Marketing - Weetabix
View all Conference Programme 2022
  • "This is the most important Show of the year for us in the UK. Everyone that we need to speak to attends."
    Blue Venn / Upland Software
  • "There's been a lot of high-level marketing directors here, which has been very beneficial for us."
  • "I think the biggest advantage that this show has on the others, there always seemed to be a constant flow of people."
    Campaign Monitor
  • "This is our biggest event. We've been really busy today."
  • "There are a lot of decision makers, a lot of end users which is great, we are definitely meeting the right people."
    Oracle Bronto


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