Seven fundamental lessons from the best in class DTC founders
While writing his best selling book, The Direct To Consumer Playbook, Mike Stevens interviewed the founders from Huel, Bloom & Wild, Heights, Casper, Sugru, Snag, allplants, Lick, Graze, Hiut Denim and more. The purpose of the interviews was to unearth the secrets that had enabled these founders to build hugely successful DTC businesses. The topics such as problem-solving, data analysis, unit economics, community building, branding, and being purpose-driven came up repeatedly. This session will focus on the deeper strategies that have enabled these businesses to proposer in a rapidly changing landscape.