Improving the B2B Customer Experience with the 5th P of Marketing
28 Sep 2022
Cross-Border Commerce & International Growth
The 4Ps of marketing- product, price, place and promotion have been a staple of retail planning for decades, and chances are they are already part of your business's marketing strategy. But, in order to capture today's digital-first buyers, brands need to lean into the 5th P of marketing -payments-to win B2B customer loyalty, stay competitive and increase revenue.