Digitisation and data-driven marketing accelerated this year, causing companies to re-think their data strategies. Digital-first marketers are faced with a unique set of challenges — from data duplication and non-compliance to demonstrating proof of compliance while appropriately managing and activating consent and preferences. How can companies instil a balance between all the data-related activities that lead to successful (and compliant) business objectives while prioritizing privacy? Join this session to understand best practices for capturing, governing, and activating data to help improve ROI.