Move fast without breaking things: How the partner marketing model is helping businesses surf the wave of martech innovation.

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Move fast without breaking things: How the partner marketing model is helping businesses surf the wave of martech innovation.

28 Sep 2022
The Future of Digital Marketing
Move fast without breaking things: How the partner marketing model is helping businesses surf the wave of martech innovation.

Martech is moving faster then ever before. For advertisers, the ability to keep up requires investing in new tech and expertise.  

But many brands are now using the partner marketing channel to access innovative solutions on a risk-free performance basis without resource-intensive dev work.
By doing so, these advertisers can maintain their ecommerce cutting-edge without risk.

In this session we'll explain how, and highlight a selection of brands taking advantage of this agile tactic today.

Speakers
Rob Davinson, Head of Content - Awin
View all Conference Programme 2022
  • "This is the most important Show of the year for us in the UK. Everyone that we need to speak to attends."
    Blue Venn / Upland Software
  • "There's been a lot of high-level marketing directors here, which has been very beneficial for us."
    Cognism
  • "I think the biggest advantage that this show has on the others, there always seemed to be a constant flow of people."
    Campaign Monitor
  • "This is our biggest event. We've been really busy today."
    Pure360
  • "There are a lot of decision makers, a lot of end users which is great, we are definitely meeting the right people."
    Oracle Bronto

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