Personalisation in B2B – moving from what to how – what’s working now
We know personalisation works when navigating the complex B2B buying journey. The question is, how do we do this in a way that really works? From years of working with hundreds of customers across thousands of website personalisation experiments Webeo has the data and insight to help you shortcut that journey. Kirsty Dawe CEO will present real world case studies from B2B organisations leading the way in website personalisation and show you the actionable insight to create real results.