Panel debate: Integrated marketing – optimising the connected customer experience


Panel debate: Integrated marketing – optimising the connected customer experience

28 Sep 2022
The Power of Data and Personalisation

Integrated marketing is the way forward for all customer-centric organisations. The customer journey is more connected than ever and the customer experience regains its’ deserved status. In this session our expert panel will explore how integrated data and technology can help transform your marketing, and your business:

• Adopt an IMC strategy to improve efficiency with a streamlined process

• Deliver a unified message and build trust with your customers

• Reverse the view from campaign to hyper personalisation

Perla Bloom, Global Marketing Strategist - Electronic Arts (EA)
View all Conference Programme 2022
  • "This is the most important Show of the year for us in the UK. Everyone that we need to speak to attends."
    Blue Venn / Upland Software
  • "There's been a lot of high-level marketing directors here, which has been very beneficial for us."
  • "I think the biggest advantage that this show has on the others, there always seemed to be a constant flow of people."
    Campaign Monitor
  • "This is our biggest event. We've been really busy today."
  • "There are a lot of decision makers, a lot of end users which is great, we are definitely meeting the right people."
    Oracle Bronto


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