Panel debate: Integrated marketing – optimising the connected customer experience
28 Sep 2022
The Power of Data and Personalisation
Integrated marketing is the way forward for all customer-centric organisations. The customer journey is more connected than ever and the customer experience regains its’ deserved status. In this session our expert panel will explore how integrated data and technology can help transform your marketing, and your business:
• Adopt an IMC strategy to improve efficiency with a streamlined process
• Deliver a unified message and build trust with your customers
• Reverse the view from campaign to hyper personalisation
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