On the way to becoming Europe's number one online lingerie retailer


On the way to becoming Europe's number one online lingerie retailer

28 Sep 2022
Cross-Border Commerce & International Growth

Astratex has been on the market for more than 20 years and has developed into a leader in online sales of lingerie and swimwear in the Czech Republic, Slovakia, Poland, Hungary, Romania and Bulgaria. This year, the company has started its expansion into Western Europe - it is already present in Germany, Austria, the Netherlands and Belgium. How do you become the number one online lingerie seller in a country? How is the transformation from retailer to lingerie manufacturer going? How to succeed against giants like Zalando and Amazon? How to manage logistics or marketing to so many countries? We will offer specific marketing and logistics tips, introduce our unique product „online exchange“ and brafitting offline centers and show examples of our successful marketing campaigns.

Jan Penkala, Performance & Expansion Manager - astratex.cz
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