Navigating the complexities of e-commerce subscriptions
28 Sep 2022
The Digital Customer
Over the past few years, revenue from subscription-based businesses grew by 437%. During the pandemic, this trend accelerated as brands searched for new ways to connect to home-bound customers. E-commerce sales have increased by $220 billion over the past two years. However, there are key areas that are hindering growth. What's preventing companies from retaining more subscribers month over month? What's missing in the amazing e-commerce experience that we think companies should start addressing?