Lessons in ecommerce with world leading Football Clubs

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Lessons in ecommerce with world leading Football Clubs

29 Sep 2022
Keynote Theatre

Football clubs have always had to tackle uniquely complex ecommerce challenges – from extreme traffic peaks to handling hundreds of customisation options on a single product. This is all in the context of high fan passion: the audience demands an experience befitting their club and world-class on the pitch must translate to world-class online.

As ecommerce grows, consumer expectations increase and competition heightens, these challenges are no longer the preserve of top-flight sports clubs. Join us as our VIP sports panel reveals what other retailers can learn from their journey to fan-focused commerce.

Insights and strategies into:
- How to use data and personalisation to delight your customers
- The art of improving conversion through user-focused product customisation
- Scaling to handle peak events

Speakers
Gary Landa, Head of Digital - Digital Boutique
View all Conference Programme 2022
  • "This is the most important Show of the year for us in the UK. Everyone that we need to speak to attends."
    Blue Venn / Upland Software
  • "There's been a lot of high-level marketing directors here, which has been very beneficial for us."
    Cognism
  • "I think the biggest advantage that this show has on the others, there always seemed to be a constant flow of people."
    Campaign Monitor
  • "This is our biggest event. We've been really busy today."
    Pure360
  • "There are a lot of decision makers, a lot of end users which is great, we are definitely meeting the right people."
    Oracle Bronto

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