Lessons in ecommerce with world leading Football Clubs
Football clubs have always had to tackle uniquely complex ecommerce challenges – from extreme traffic peaks to handling hundreds of customisation options on a single product. This is all in the context of high fan passion: the audience demands an experience befitting their club and world-class on the pitch must translate to world-class online.
As ecommerce grows, consumer expectations increase and competition heightens, these challenges are no longer the preserve of top-flight sports clubs. Join us as our VIP sports panel reveals what other retailers can learn from their journey to fan-focused commerce.
Insights and strategies into:
- How to use data and personalisation to delight your customers
- The art of improving conversion through user-focused product customisation
- Scaling to handle peak events