Innovating the customer journey

Loading

Innovating the customer journey

29 Sep 2022
The Future of CX & Personalisation
Innovating the customer journey

Many organisations have a sustained focus on the creation of frictionless customer experiences when devising how their customers can interact with the brand throughout the buying process for goods and services. In fact, people are cognitive misers; they prefer to expend as little mental effort as possible when making a decision, as such, creating simple ways to shop makes good sense. However, a cautionary note should be sounded about making things too frictionless. Easy and frictionless can very easily slip into dull, forgettable, indistinct and ineffective. Darren Savage from Tribal Worldwide will make the case for brands to move away from the short-term optimisation approach to CX, which is not nearly as effective as it could be. Instead, he will argue for designing the brand in the same way to customer experience, making sure the inside of an organisation is aligned on your common objectives.

Speakers
Darren Savage, Chief Strategy Officer - Tribal Worldwide
View all Conference Programme 2022
  • "This is the most important Show of the year for us in the UK. Everyone that we need to speak to attends."
    Blue Venn / Upland Software
  • "There's been a lot of high-level marketing directors here, which has been very beneficial for us."
    Cognism
  • "I think the biggest advantage that this show has on the others, there always seemed to be a constant flow of people."
    Campaign Monitor
  • "This is our biggest event. We've been really busy today."
    Pure360
  • "There are a lot of decision makers, a lot of end users which is great, we are definitely meeting the right people."
    Oracle Bronto

Sponsors

We couldn't run the event without the support of our fantastic sponsors

Partners

and our amazing media partners

 


 

Until the show opens:


Register Now