Growth strategies: Using MarTech to drive growth at Look Fabulous Forever


Growth strategies: Using MarTech to drive growth at Look Fabulous Forever

28 Sep 2022
The Full MarTech Stack

Direct to Consumer beauty brand, Look Fabulous Forever has grown significantly in the last two years by investing in MarTech. They've also been nominated for Best Health & Beauty Website at this year's Ecommerce Awards. Their Ecommerce and Marketing Director, Janis Thomas, shares their experience of selecting and exploiting marketing technologies to achieve their objectives.


• Website personalisation, from one-size-fits all to serving individual needs

• How do you help customers choose the perfect shade that will suit them best?

• Leveraging content to build a relationship with customers

• AB testing to continuously improve customer experience

Janis Thomas, Director of Ecommerce and Marketing - Look Fabulous Forever
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