Data democratisation: how everyone can benefit from accessible data that paves the way for improved marketing outcomes

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Data democratisation: how everyone can benefit from accessible data that paves the way for improved marketing outcomes

28 Sep 2022
The Power of Data and Personalisation
Data democratisation: how everyone can benefit from accessible data that paves the way for improved marketing outcomes

Data democratisation influences the way we can access and interact with technology. Put simply, data democratisation gives everyone in an organisation the tools they need to understand data and gain insights from it. This changes the way we do marketing – data democratisation removes dependencies and the need for manual, repetitive tasks and thus, makes the marketing process more efficient and improves outcomes.

Speakers
James Alty, Managing Director - Apteco
View all Conference Programme 2022
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    Blue Venn / Upland Software
  • "There's been a lot of high-level marketing directors here, which has been very beneficial for us."
    Cognism
  • "I think the biggest advantage that this show has on the others, there always seemed to be a constant flow of people."
    Campaign Monitor
  • "This is our biggest event. We've been really busy today."
    Pure360
  • "There are a lot of decision makers, a lot of end users which is great, we are definitely meeting the right people."
    Oracle Bronto

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