Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

AIMM24 - April

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Using AI in marketing: Practical tips and lessons

25 Apr 2024

Part 1: Crash course Why is there this sudden explosion of gen-AI? What do most people get wrong about gen-AI for marketing?

Part 2: Practice makes perfect Beyond the hype, can gen-AI help us understand our customers' problems better, with more empathy? With better-framed problems, how can gen-AI help cross-functional teams come up with more creative solutions? How can we gen-AI to help us stress test, refine and build more human-centric solutions?

Speakers
Andrei Ungureanu, AI & Design Thinking Lead - AIcreativeworkshops
View all AIMM24 - April

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