Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

AIMM24 - April


Understanding customers as human beings: How tech and AI can help or hinder progress.

25 Apr 2024

What you'll learn:

  • The role of customer trust in loyalty and customer lifetime value with research examples from Zappos
  • How to build your own VOC program covering the key practical steps and watchouts, such as how to select the right text analytics technology
  • Busting some common customer-related myths
  • The Zappos journey to giving customers a voice
  • Lessons learned
Alex Genov, Head of Customer Research & Marketing Insights - Zappos
View all AIMM24 - April

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