As technology continues to transform and evolve at a rapid pace, so does the role and responsibilities of the modern advertiser and marketer. Driven by data-insights and how to improve and better understand the engagement with the consumer, the lines are becoming blurred and the job spec is being re-written as to what an advertiser and marketer now needs to be.
Technology continues to evolve the role of the advertiser and marketer and the line between adtech and martech is now fairly non-existent. Data is now key to everything an advertiser and marketer does and predicting the consumer likes and their buying habits brings adtech, martech and ecommerce tech much closer than ever before.
How can you see all these trends continue to develop? Join us at ad:tech London this year to gain critical insight from both key suppliers as well as leaders across the adtech and martech industry, where last year we had a record-breaking attendance of industry leaders across our exhibition floor, content programme and visitor audience.