The beauty rebel: How Nicola Kilner built The Ordinary into a billion-dollar phenomenon - Solo session
24 Sep 2025
Headline Stage
For eCommerce disruptors and digital brand builders who want to grow fast, earn trust, and flip industry rules on their head.
Nicola Kilner didn’t follow the beauty playbook, she tore it up. With no fluff, no filters, and no BS pricing, she took The Ordinary from cult favourite to global powerhouse. No outside noise. No hype machines. Just smart strategy, stripped-back branding, and direct-to-consumer brilliance. The result? Millions of loyal customers and a multibillion-dollar valuation.
What you can expect to takeaway:
- How simplicity, transparency, and bold thinking fuelled global scale
- The power of DTC in building a movement, not just a brand
- What happens when you ditch tradition and bet on the customer
Level it's for: Head of / Director
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