Rebuilding an icon: Inside Topshop’s global comeback strategy - Fireside chat
25 Sep 2025
Headline Stage
For brand leaders, ecommerce strategists, and retail marketers who want to understand how to reignite a legacy brand, navigate cultural relevance, and craft global go-to-market strategies that resonate.
Topshop has always been more than fashion; it’s been a cultural touchpoint for many. As the brand gears up for a new era, Topshop’s Global Marketing Director takes us inside the strategy behind its highly anticipated comeback. From sparking excitement with a Soho Street installation to driving towards the relaunch of Topshop.com with fresh creative direction, this session explores how they’re reconnecting with loyal fans while winning over a new generation. It’s a story of bold moves, brilliant marketing, and the rebirth of a retail icon.
What you can expect to takeaway:
- How Topshop turned cultural nostalgia into a modern, multi-channel strategy
- Lessons in launching with emotion, momentum, and measurable impact
- A behind-the-scenes look at building a global marketing playbook for a beloved brand
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