Co-located with eCommerce Expo

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

2025 Conference Programme

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UK media consumption and the response to AI-driven content - Solo session

24 Sept 2025
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE

For marketers, ecommerce leaders, and brand builders that want to cut through noise, foster brand trust, and turn community into consistent commercial growth.

From fighting for attention to building a movement.
In a world where algorithms shift weekly and ads are ignored, The Sole Supplier scaled from a bedroom blog to a brand that’s driven over £250m in revenue for partners, by doing things differently. This session walks you through the real, ground-up strategies that fuelled community-first growth at scale.

What you can expect to takeaway:

  • 6 secrets behind standout content & community marketing in 2025.
  • How to “beat the algorithm” and build trust with tech and timing.
  • The data-led personalisation playbook that turns clicks into lifelong customers.

 

Level it's for: All-level Marketing Professionals

Speakers
Will Ullstein, CEO, UK - YouGov

With thanks to our sponsors & partners...